Customer choice is redefining the way that commerce and marketing professionals speak to the consumer
Traditional direct mail is still frequently “mass marketing” - order many units and hope to
achieve a 1 -3% response rate. It's a numbers strategy that results in a lot of wasted money, from unnecessary printed material to wasted postage.
Using fresh technology, our data and design studio work closely with clients to ensure
that the end product is both innovative and on-brief. CCG process all data, print and mailing on site, assuring security and strict control of quality.
Variable creative digitally printed direct mail allows you greater return on investment through:
- More relevant messaging
- Less waste
- Enhanced environmental and social credentials
- Better response rates
Variable creative direct mail – it just got very personal